Go perpetually platinum. It’s possible with Cento Uno.

THE BEST FOR BLONDES

We’ve created phenomenal new products that enhance and maintain your cool shade of blonde while keeping it super soft, shiny and manageable.

Magic Blonde

You might think our products are simply magical, but actually they are created at a renowned beauty supply powerhouse in Italy. This third-generation family enterprise has a long history of remarkable recipes for exceptional hair care products.

Wow Quality

With Cento Uno Platinum Blonde Shampoo & Masque, you will achieve immediate, high-quality color results after the very first application. We can already hear you saying, “Wow!”

Amazing Vegan Hair

You can rest assured that Cento Uno ingredients and finished products have never been tested on animals and they never will be! We stand by our guarantee that all Cento Uno products are vegan. They are made without animal products or by-products.

Our Mission — to make sure your cool blonde and platinum tones always look like you are fresh from the salon.

Elena n., Cento uno founder

our key ingredientS

Aloe Barbadensis Leaf Extract

One very special ingredient in our purple shampoo and masque is Aloe Barbadensis Leaf Extract. Aloe has tremendous medicinal properties and is considered one of the best moisturizing agents on the planet. Its unique components can be absorbed by the skin up to seven layers deep. Not only does it rid your hair and skin of dryness, it cleanses and detoxifies as well. Combine these powerful properties with all the other effective premium ingredients found in Cento Uno’s products and you have what will soon become your signature shampoo and must-have masque.

OUR KEY INGREDIENTS

Achillea Millefolium Extract

We add yarrow extract to reduce the appearance of dry or damaged hair by reducing flaking and restoring elasticity. Award-winning scientist Walter H. Lewis named it one of the best in natural medicine in his book Medical Botany: Plants for Human Health. Combining these powerful properties with all the other effective ingredients in Cento Uno, we have created an amazing shampoo and mask for blondes.

our key ingredientS

Aloe Barbadensis Leaf Extract

One very special ingredient in our purple shampoo and masque is Aloe Barbadensis Leaf Extract. Aloe has tremendous medicinal properties and is considered one of the best moisturizing agents on the planet. Its unique components can be absorbed by the skin up to seven layers deep. Not only does it rid your hair and skin of dryness, it cleanses and detoxifies as well. Combine these powerful properties with all the other effective premium ingredients found in Cento Uno’s products and you have what will soon become your signature shampoo and must-have masque.

OUR KEY INGREDIENTS

Achillea Millefolium Extract

We add yarrow extract to reduce the appearance of dry or damaged hair by reducing flaking and restoring elasticity. Award-winning scientist Walter H. Lewis named it one of the best in natural medicine in his book Medical Botany: Plants for Human Health. Combining these powerful properties with all the other effective ingredients in Cento Uno, we have created an amazing shampoo and mask for blondes.

Forever Blonde

Make your color last

Over time, even natural elements can cause your cool tresses to become brassy. Unless this is the look you are going for, let's face it, it's hard to love your locks when the tone is completely off. To help make your color last, we recommend investing in a purple shampoo. This specially formulated shampoo is a great way to combat these brassy tones and leave your locks the cool ashy tone you paid big bucks to achieve.

As many have learned in school, the shade purple is directly opposite of the shade yellow on the color wheel. This means that when the purple pigments within the shampoo are absorbed by your hair follicle, it then covers and cancels out any warm yellow tones within your hair.

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The Best for Your Hair

Revolutionary Moisturizing Formula

Unlike other anti-yellow products on the market, Cento Uno Platinum Blonde will never accumulate in your hair or dry it out.

In fact, both products contain a revolutionary moisturizing formula that infuses lightened hair with both shine and strength, all the while neutralizing any brassy or yellow tones. Cento Uno haircare products bring out a beautiful, cool platinum tint every time.

What’s even more exciting is that the remarkable quality of this hair care line makes it possible to maintain your cool shade of blonde for up to six months at home – until your next visit to the salon. Very exciting, indeed.

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Cool Blonde

Perpetually Platinum

Discover how easy and affordable it is to enhance and maintain your cool blonde tones at home with Cento Uno Platinum Blonde products.

italian quality

Created by TOP Stylists

italian quality

Created by TOP Stylists

A BLONDE’S FRIEND

Amazingly Beautiful Results

A BLONDE’S FRIEND

Amazingly Beautiful Results

easy to use

Only 5 Minutes at Home

easy to use

Only 5 Minutes at Home

AFFORDABLE BEAUTY

Buy the set and save 10%

Buy Now
AFFORDABLE BEAUTY

Buy the set and save 10%

Buy Now
ITALIAN INSPIRATION

Where the Magic Happens

Take a peek at our creative process in Liguria, Italy

Made in Italy

All Cento Uno products are formulated in partnership with Natural HP cosmetics company located in the mountains of Liguria, Italy. This third-generation family enterprise has a long history of remarkable recipes for exceptional hair care products.

About Us

Made by Professional Stylists

This partnership spearheaded by a seasoned stylist ensures that you will always reach for and adore Cento Uno Platinum Blonde products.

About Us

Made in Italy

All Cento Uno products are formulated in partnership with Natural HP cosmetics company located in the mountains of Liguria, Italy. This third-generation family enterprise has a long history of remarkable recipes for exceptional hair care products.

About Us

Made by Professional Stylists

This partnership spearheaded by a seasoned stylist ensures that you will always reach for and adore Cento Uno Platinum Blonde products.

About Us

Availability