You might think our products are simply magical, but actually they are created at a renowned beauty supply powerhouse in Italy. This third-generation family enterprise has a long history of remarkable recipes for exceptional hair care products.
With Cento Uno Platinum Blonde Shampoo & Masque, you will achieve immediate, high-quality color results after the very first application. We can already hear you saying, “Wow!”
You can rest assured that Cento Uno ingredients and finished products have never been tested on animals and they never will be! We stand by our guarantee that all Cento Uno products are vegan. They are made without animal products or by-products.
Over time, even natural elements can cause your cool tresses to become brassy. Unless this is the look you are going for, let's face it, it's hard to love your locks when the tone is completely off. To help make your color last, we recommend investing in a purple shampoo. This specially formulated shampoo is a great way to combat these brassy tones and leave your locks the cool ashy tone you paid big bucks to achieve.
As many have learned in school, the shade purple is directly opposite of the shade yellow on the color wheel. This means that when the purple pigments within the shampoo are absorbed by your hair follicle, it then covers and cancels out any warm yellow tones within your hair.
Unlike other anti-yellow products on the market, Cento Uno Platinum Blonde will never accumulate in your hair or dry it out.
In fact, both products contain a revolutionary moisturizing formula that infuses lightened hair with both shine and strength, all the while neutralizing any brassy or yellow tones. Cento Uno haircare products bring out a beautiful, cool platinum tint every time.
What’s even more exciting is that the remarkable quality of this hair care line makes it possible to maintain your cool shade of blonde for up to six months at home – until your next visit to the salon. Very exciting, indeed.