You might think our products are simply magical, but actually they are created at a renowned beauty supply powerhouse in Italy. This third-generation family enterprise has a long history of remarkable recipes for exceptional hair care products.
With Cento Uno Platinum Blonde Shampoo & Masque, you will achieve immediate, high-quality color results after the very first application. We can already hear you saying, “Wow!”
You can rest assured that Cento Uno ingredients and finished products have never been tested on animals and they never will be! We stand by our guarantee that all Cento Uno products are vegan. They are made without animal products or by-products.
Over time, even natural elements can cause your cool tresses to become brassy. Unless this is the look you are going for, let's face it, it's hard to love your locks when the tone is completely off. To help make your color last, we recommend investing in a purple shampoo. This specially formulated shampoo is a great way to combat these brassy tones and leave your locks the cool ashy tone you paid big bucks to achieve.
As many have learned in school, the shade purple is directly opposite of the shade yellow on the color wheel. This means that when the purple pigments within the shampoo are absorbed by your hair follicle, it then covers and cancels out any warm yellow tones within your hair.
Unlike other anti-yellow products on the market, Cento Uno Platinum Blonde will never accumulate in your hair or dry it out.
In fact, both products contain a revolutionary moisturizing formula that infuses lightened hair with both shine and strength, all the while neutralizing any brassy or yellow tones. Cento Uno haircare products bring out a beautiful, cool platinum tint every time.
What’s even more exciting is that the remarkable quality of this hair care line makes it possible to maintain your cool shade of blonde for up to six months at home – until your next visit to the salon. Very exciting, indeed.
“Fantastic shampoo! It really removes yellow tones and brassiness. I keep it on my hair for 7 minutes before rinsing. My hair doesn’t dry out since I immediately apply a mask or balm along the entire length of it. A bottle of this shampoo lasts me about a month for my shoulder-length hair. I use it once per week and the lather is great. I will definitely order more!”
“My hair stylist recommended this purple shampoo to me because due to the quarantine, I can’t make it in to see her every three weeks for my usual frequency of coloring. I love the scent of this shampoo – it makes my hair smell expensive! This shampoo is also perfect for my oily hair. I don’t use the mask – just my regular conditioner. For me, this shampoo rescues my hair from any yellow brassiness that appears quickly due to frequent washings. I use it twice a week and my hair looks great every day!”
“I bought this shampoo for my naturally gray hair. The effect was noticeable after the very first application – a lovely silvery tint appeared on my hair. I am also very pleased with the mask – the quality of my hair has improved, shine has appeared and most importantly – all yellow brassiness has gone. I am completely satisfied with my purchase. Although this shampoo is intensely purple, it does not stain my hands or my bath.”
“There are many different variations of purple shampoo, from expensive to more affordable, which can turn your hair purple if applied incorrectly. That doesn’t happen with this shampoo. It can 100% handle the task of removing excess yellowness while giving your hair a pretty platinum tint!”
“Super shampoo! This opinion comes from a person who has tried almost every one of the tinted shampoos on the market! It totally neutralizes yellowness, leaves it a lovely cool shade and it smells so good. My hair looks gorgeous!”
“I use both the shampoo and the mask. They both remove yellow tones really well. There is a cumulative effect – after the second application and beyond, my hair color becomes more and more platinum – just as I like it! My hair is smooth, shiny and the smell is simply amazing!”
“Adore this mask! It smells good and comes beautifully packaged, but most importantly – it gets the job done. I don’t use purple shampoo because of my dry hair, so this mask saves the day! When I’m at the beach, I wash my hair twice a day. This mask helps my hair maintain its cool blonde shade and not turn the color of a little yellow chick!”
“I absolutely love this product, but my favourite thing about it was the customer service and easy returns. I found what worked for me with ease. Thank you store!”
“This shampoo is a godsend! I wash my hair every day and compared to other shampoos, CU DOES NOT DRY IT OUT! After shampooing, I apply a mask, balm or leave-in conditioner. The resulting shade is gorgeous and expensive-looking! There is no purple, gray or dingy color – it’s just clean and cool. My favorite!”
“After using both the shampoo and the mask from the same line, my hair smells just unreal. And it’s smooth – no dryness. The cool shade I want has come back!”
“I am a blonde with highlights that have a fast-emerging yellow pigment. I have used the CU line for platinum blondes during the quarantine period when my trip to the salon has been reduced to once every six months. I am very pleased with the quality of my hair after using these products! My hair has taken on a beautiful cool shade with added shine. It has even become more controllable with absolutely no dryness like I’ve found with other purple shampoos.”
“I bought this fabulous mask in the salon at the recommendation of my hair stylist. I use it every two weeks and my blonde hair looks great! I get a lot of compliments about its pure white brightness. I like that by using the mask regularly, I don’t have to get my hair dyed or tinted as often. The shampoo doesn’t work for me because it makes my scalp a bit dry, but the mask is a total savior.”
